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The communicational situation of cultural mediation has also changed.
The traditional relationship between the sender, the message and the receiver has changed.
Now the receiver is an active participant in the interpretation and even creation of the cultural product.
There is no longer a conclusive cultural knowledge to present, and therefore the quality of cultural products and processes are open for discussion.It states that the truth of knowledge has been made relative and that both collective and individual identity are no longer permanent and static, but are considered to be a dynamic and reflective project.This affects the manner in which we organize and produce cultural knowledge and identity.It is the overall aim of this thesis to analyze and discuss late modern quality criteria for cultural communication and mediation.The hypothesis is that late modern circumstances have changed the way we create, view and develop such concepts as knowledge, identity, institutions, communication, aesthetic experience, acknowledgement, cultural communities, etc.